Lighthouse courtesy of Todd Smith Photography

Desires are Divine

What do you most love about what you do? is the most important question you can ask yourself about your business. It’s so easy to get caught up in what we think we should be doing, what others are doing better than us, and what we’re missing.  That’s a recipe for disaster. To get back to you, ask yourself … What within …

How to Make Your Business Relevant to Google

How to Make Your Business Relevant to Search Engines This is a follow up to last week’s article on How SEO Really Works.  Here’s the big rule for SEO: people go to the internet for information.  Whether they’re shopping, catching up on headlines, or looking up when the next cicada season is, they’re going to the web to find something …

How SEO Really Works

Search Engines = Google The first thing you should know is that for our purposes, we’ll pretty much use “Google” and “search engines” interchangeably.  Over 90% of all searches are done on Google.  A handful belong to Yahoo and Bing, but not many.  Google is really the only game in town. Google Tracks Relevance There are two basic truths that …

Security Matters.

WordPress Found a Big Problem in April. Here’s Why You Had no Clue. Awareness is key when it comes to maintain your security online. If you think of websites as people, some are walking barefoot, easily prone to infection and disease, while others wear strong, sturdy boots, able to take on anything. Website security is a tricky, techy subject, but the …

Denver WordCamp 2015 Large Graphic

The WordPress Lover’s Oasis : What is WordCamp?

Sort of like an urban summer camp for WordPress enthusiasts, WordCamp is a casual, community-organized conference to to educate, inspire and connect on all things WordPress. Diane Whiddon, owner of Novel Website Design, a local company that’s been delivering powerful website presences for creative types (think authors, healers, artists, etc.) for over nine years strong, will be a featured speaker at …

Look, Know, Understand Your Analytics

How to Dominate Your Business by the Numbers It’s important (and fascinating!) tracking your business’ analytics and insights reports online. How are people finding you? What kind of content does your audience love most? What strikes them to comment and share with their friends? These are just a few notes on the special pieces of information you can glean from …