Being authentic is realizing that you don’t always land on your feet, sometimes you have spinach stuck in your teeth, and occasionally, you make a huge fail.
Sometimes you aim high and almost get there, but you feel a little like this pup that almost made it.
Many of my a-ha moments have come from me screwing up in my business. It’s been dropping deadlines and picking myself up from that, or completely missing the point of what a client wanted or needed from their site design, or quite honestly, realizing in the middle of a client consult that I was actually talking about myself instead of talking to my client. (Don’t worry, these things happen rarely, and I always make sure my clients have a great experience with me, but hey, this has happened before!)
Can you relate? Sure you can! It happens to everyone.
And, when you address your own humility, acknowledge we’re all human and that we’re truly all the same, it’s easy to understand why others relate when we’re simply ourselves. Same goes with attracting potential clients. When you are yourself, you attract authenticity.
My next workshop is all about authenticity. How can you write content for your website that feels like you and still works? Join me on March 9th from 9:30am – 11:30am at the Holobeing to learn how. We’re keeping class sizes small for individual attention, so bring your questions, your laptop or notebook, and an open mind.
Landing on your website should feel to a visitor like walking into your office, sitting down for a session with you, or shaking your hand at an event. And it should start promoting your business in the first 2 seconds that it appears on someone’s screen.