clear bubble

Why it’s So Important to Get Clear

I’ve been building websites for almost ten years, and I’ve helped hundreds of entrepreneurs grow their businesses.  In that time, after watching so many entrepreneurs succeed and fail, I’ve learned that there are basically two ways to do business… The Right Way In the first way, you follow the trends to make your marketing more effective.  You have a Pinterest account until …

Will Smith on chasing your right people

Marketing is Not About Chasing, Convincing, or Coercing

My favorite thought on marketing is based on a quote by Anne Lamott: “Lighthouses don’t go running all over the island trying to save people; they just stand there shining.” That’s how your marketing should be.  Don’t chase your right people.  Trust that they’re out there actively looking for you. I deal with so many brilliant and savvy entrepreneurs who are …

Lighthouse courtesy of Todd Smith Photography

Desires are Divine

What do you most love about what you do? is the most important question you can ask yourself about your business. It’s so easy to get caught up in what we think we should be doing, what others are doing better than us, and what we’re missing.  That’s a recipe for disaster. To get back to you, ask yourself … What within …

How to Make Your Business Relevant to Google

How to Make Your Business Relevant to Search Engines This is a follow up to last week’s article on How SEO Really Works.  Here’s the big rule for SEO: people go to the internet for information.  Whether they’re shopping, catching up on headlines, or looking up when the next cicada season is, they’re going to the web to find something …

How SEO Really Works

Search Engines = Google The first thing you should know is that for our purposes, we’ll pretty much use “Google” and “search engines” interchangeably.  Over 90% of all searches are done on Google.  A handful belong to Yahoo and Bing, but not many.  Google is really the only game in town. Google Tracks Relevance There are two basic truths that …

Security Matters.

WordPress Found a Big Problem in April. Here’s Why You Had no Clue. Awareness is key when it comes to maintain your security online. If you think of websites as people, some are walking barefoot, easily prone to infection and disease, while others wear strong, sturdy boots, able to take on anything. Website security is a tricky, techy subject, but the …