fiber optic cable and hearts

Internet friends: Where are they now?

Like so many things in my life, I’ve had a love/hate relationship with social media.  It’s always been a place where I could go and find connection and community, but in my weaker moments, I’ve noticed that it’s a slippery slope into ego-driven showmanship. I’ve gone through periods where I was online all the time, like right after my divorce …

clear bubble

Why it’s So Important to Get Clear

I’ve been building websites for almost ten years, and I’ve helped hundreds of entrepreneurs grow their businesses.  In that time, after watching so many entrepreneurs succeed and fail, I’ve learned that there are basically two ways to do business… The Right Way In the first way, you follow the trends to make your marketing more effective.  You have a Pinterest account until …

Will Smith on chasing your right people

Desires are Divine

What do you most love about what you do? is the most important question you can ask yourself about your business. It’s so easy to get caught up in what we think we should be doing, what others are doing better than us, and what we’re missing.  That’s a recipe for disaster. To get back to you, ask yourself … What within …

How to Make Your Business Relevant to Google

How to Make Your Business Relevant to Search Engines This is a follow up to last week’s article on How SEO Really Works.  Here’s the big rule for SEO: people go to the internet for information.  Whether they’re shopping, catching up on headlines, or looking up when the next cicada season is, they’re going to the web to find something …

How SEO Really Works

Search Engines = Google The first thing you should know is that for our purposes, we’ll pretty much use “Google” and “search engines” interchangeably.  Over 90% of all searches are done on Google.  A handful belong to Yahoo and Bing, but not many.  Google is really the only game in town. Google Tracks Relevance There are two basic truths that …