About Us

About the Company

Novel Website Design was founded in 2006, which means that in internet years, we’ve been around forever.

We pride ourselves on showing our clients what’s possible on the web, and teaching new, innovative ways to make money and be successful online.

And oh yeah, we also rock out gorgeous design, squeaky clean code, and brilliant launch strategies, too.


About the Team:

Diane Whiddon, Owner, Geek Goddess and lover of all things marketing

Diane Whiddon at computerDiane is our head guru, fearless leader and glitter-based visionary.  She has a knack for seeing possibilities in everything and considers herself blessed to be able to work on the internet, the coolest place on earth.

She got her start designing websites for writers (which is why you’ll see a lot of them hanging around here) and why she’ll occasionally talk about writing and the publishing industry on the blog, along with marketing for small businesses and the importance of doing what you love. She also feels fancy writing about herself in the third person.

Favorite Quote: “Leap and the net will appear.” Zen saying

Currently in the Playlist: Usher, Rihanna, Iron and Wine, Indigo Girls, Jimmy Buffett, John Mayer, Elton John, Norah Jones, Breaking Benjamin, Keane, Fuel, The Fray, Five for Fighting and Maroon 5.

Office Decor: Two prints by Brian Andreas, three white boards, an “I heart Colorado Ballet” sticker, Goddess Guidance cards, and a green worry stone from Lookout Mountain, Tennessee.

Want to know more about me and my Entrepreneurial Mission to Save the World one small business at a time?

Or, want to read about how my defunct romance novelist career led me to doing work I really love?



Walter Brown, Senior Tech & WordPress Sorcerer


Walt was born and raised in Orlando, FL, but managed to escape to the foothills of the Rocky Mountains in Colorado bringing along a love of all things tech, music, and sports.

Starting with Windows95, he began working with internet technologies, and hasn’t stopped since. HTML, CSS, PHP, SQL, and a slew of other acronyms, are a part of his everyday toolkit.

A life-long tech enthusiast, he enjoys finding the best way to help others get their message, products, or ideas online. He looks forward to working with you to create some online goodness!

Currently in the Playlist: The Smiths, Kishi Bashi, Morrissey, Ghost BC, Newfound Glory, Divine Comedy.

Office Decor: Computers and various computer parts, cables of all sizes, 80s baseball cards, and various hockey pucks and other sports memorabilia, guitars, a ukelele, and recording equipment.

Favorite Quote: “I am not young enough to know everything.” – Oscar Wilde


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Sarah Marie Lacy, Tech Fairy

sarah-marie-lacy-nwdSarah is our resident tech-to-English translator and incorrigible tea drinker. She is a fellow lover of tiny, passionate, quirky businesses and wants to see you succeed beyond your wildest dreams.

Armed with fairy dust and code, she’s been building websites for awesome people since 2006, whilst traveling Europe and studying art. And saying things like “whilst”.

Favourite Quote: “Fall down seven times, stand up eight.” – Japanese proverb

Currently in the playlist: The National, Beyonce, Lake Street Dive, Lana Del Ray, Frank Turner, Eddie Vedder, Andrew Bird

Office Decor: Deliciously comfortable & delightfully hideous mustard gold 1970s easy chair, bookshelves full of art books, seashells, French junk shop paraphernalia, photos of friends, an easel and her own paintings



Abbey Charles, Wordsmithtress

Abbey Charles Abbey, our go-girl when it comes to all things copy and content, lives in the thriving and amazing city of Denver with her husband and their small army of aging pugs. She loves good beer, motorcycles, bikes, and crafting ANYTHING she possibly can.

She’d like to say she could use words to sell ice to an eskimo, but that’s just mean, so instead she’ll tell you that her passion is taking your thoughts and putting them into meaningful and engaging snippets that bring you quality customers and lots of good feelings.

Aside from writing, she loves the challenge of editing, and is constantly correcting grammar, whether silently or obnoxiously loud.

Favorite Quote: “If you’re going through hell, keep going.” – Winston Churchill

Currently in the Playlist: RJD2, Sound Tribe, Lucero, Boombox, Emancipator, Brother Ali, Social Distortion, Meghan Trainor, Iggy Azalea, Nikki Minaj, Railbenders, Bone Thugs….I’m all over the map!

Office Decor: A couch that doesn’t show where you spilled stuff on it, a comfy chair, a Hellraiser-esque coffee table, a desk, my 3D printer, and a wall sized window that overlooks the city and mountains


Kim Johnson, Event and Planning Queen

Kim Johnson - NWD Event Planning QueenKim is an excitement engineer. She thrives on sparking a buzz for events, products, and special promotions. She loves connecting people and has a passion for doing good in the community. She’s collected everything under the sun for a good cause!

Besides creative marketing, Kim loves yoga, travel, seeing lots of live music, volunteering, photography and videography. She has lots of skills, yet unfortunately, is unable to either whistle or snap her fingers.

Favorite Quote: “If you don’t start somewhere, you gonna get nowhere.” – Bob Marley

Currently in the Playlist: Phish, The War on Drugs, Fiona Apple, Mahalia Jackson, London Grammar, Tycho, Nina Simone, Erykah Badu, Lake Street Dive.

Office Decor: Must have captivating art around me! Also, live plants to breathe in the freshness and does delicious coffee count as office decor?


Sam Doran, Pixel Pusher and Graphic Guru


Sam is a Graphic Designer, Illustrator, and Pinball Wizard-in-Training. When he’s not busy pounding coffee and building vector files he is reading, meditating, or playing old school video games.

Drawing and lettering for his entire life, he started working in Graphic Design after leaving the film industry. He loves visualizing information, drawing for fun and profit, and drinking serious amounts of coffee. He one day hopes to open his own fully functioning studio.

Favorite Quote: “Those who read live a thousand lives, those who don’t live only one.” – George R.R. Martin

Current Playlist: Modest Mouse, Jay-Z, Nicki Minaj, Beck, Gorillaz, Lorde, Assorted Nerdy Podcasts

Office Decor: Asian Dragon Scroll, Chinese Decorative Fan, Pin-Up Calendar, French Impressionist Painting, Part of a Deer Skull


Michelle Williams, Copywriter, Traveler, Word Ninja


Sometimes when she listens, Michelle can hear it—an echo through her mountain home of the mountains in Japan, where she lived under blankets of mist in a town that celebrated Christmas with an elaborate light display of dancing green onions.

Secretly (or maybe not so secretly now), she likes to think of herself as a word ninja, dwelling in the shadows, until—kablam! She slices the air with a word to save the day. Her fight is to give voice to the voiceless, making websites that sing with the true essence of each client who seeks her aid.

Favorite quote: “What will you do with your one wild and precious life?” ~Mary Oliver

Currently in the playlist: Laura Viers, Cibo Matto (Viva! La Woman), The Be Good Tanyas, Judy Garland, Edith Piaf, Willie Nelson, Gillian Welch

Office décor: pictures of mentors and saints, a pot of green tea, elephants of various shapes and sizes (because they are, after all, the big people in baggy pants), and a view of the mountains just behind her house.