What I Can’t Do for You as Your Designer

What I Can’t Do for You as Your Designer

I can do a lot as your web designer and biz coach.  I’ve been doing this for almost a decade now so I have more than a few things figured out.

However, there is at least one thing that I can’t do for my clients at all…

I can’t make the website design process easy.

Getting a website is simply going to be hard, and it’s going to scare the crap out of you.

Here’s how it shows up–if you’re scared of being seen and judged or ridiculed by the world, then you’ll sabotage my efforts to give you a beautiful, elegant, effective website.

You’ll only feel safe with a site that doesn’t work, so you’ll champion bad fonts, poor color choices and ineffective layout until your subconscious is telling you that no one will stick around on this site and you’ll stay safely small.

Clean, elegant design just won’t ‘look right’ to you.  The clear messaging and calls to action will scare you (because they’ll hold you frankly accountable) and you’ll do anything you can to backpedal out of your desire to live a bigger, grander life through your work.

And since I only work with people who are passionate about what they do, if you’re one of my clients, it’s even worse because the thing you’re showing to the entire world is your heart. 

Getting bigger necessarily feels threatening.

You’re about to step out onto the biggest stage in the world because it IS the whole world. 

But here’s what you need to get ready for … it’s not going away.  

You’re not going to have to get used to a new website, you’re going to have to get used to an entirely new way of being.

From launch onward, you’re going to have to become the person who now writes books, or speaks elegantly to large groups, or who sees lots of clients, or (insert your dream for your greater self here).

You’re going to have to be that person every time you hand out a business card, see a client, declare your pricing, or frankly, even brush your teeth.

This is going to affect everything, which means it’s going to be scary.

And I’m not going to help you.

Not even a little bit.  I wish I could.  I really do.  If I could make it easier on you, I’d give you assurances that it’s all going to be okay and I’d make all your decisions for you.

But, that’s not actually going to help.

You’re going to need to face your own dragons.  You’re going to need to examine how your father talked with you about your career and what your mother ingrained in you about rich people.  You’re going to have to examine how well you can talk with your partner about risks and finances and you’re going to have to stare down the feeling of being naked in the school cafeteria.  You’re going to have to look at a lot of deep shit.

And you’re going to have to do it alone.

I’ll do what I can.  I’ll bring pom-poms and hot tea and I’ll give you everything I’ve got, but at the end of the day, I’m going to be the one asking you the really hard questions:

What do you WANT?

What do you dream of doing?  

Who do you dream of serving and how?  

What are you COMMITTED to?  

And if you want to succeed, you’re going to have to answer those yourself, without anyone else’s help.

Keep in mind also, that I really don’t care what your answers are or what your dream is.  This isn’t MY business.  It’s YOURS.

My biggest wish for you, my dream, is that you create the business of your dreams.  I want it to look however YOU want it to look.  I want it to be wonderful and weird and audacious.  I want you to succeed beyond your wildest dreams and have work that fulfills and sustains you.

So, how do you get there if you’re all alone and there’s no one to help you make decisions or make it easier?

Focus on your passion.

Your love for what you do and the clients you serve will sustain you through this process.  It will help you get clear about what you want and how you most want to show up in the world.

If you can look inward and listen to what you know instead of what you fear, you’ll be able to articulate what you want for your biz and website.  You’ll make choices that resonate for you and your vision.

It won’t be any less terrifying, but your passion for your work will guide you.

This is why the first step of my Get Clear process is the question, “What do you most love about what you do?”  I spend 20 minutes with clients and workshop attendees on that question alone.

Your answer is critical for your success because it stops you from focusing on external validation and shifts your focus to internal validation.  It promotes strength and confidence.  You become unshakeable in your message and vision.

From that place, color schemes and layouts are easy.  You instinctively know what’s best for you and your biz and you trust it.

From there, you create a beautiful site and you get another raving fan for your work in me.

And the most rewarding thing about it?

I just built the website; you did all the really hard work yourself.

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