How to Make Your Business Relevant to Search Engines
This is a follow up to last week’s article on How SEO Really Works. Here’s the big rule for SEO: people go to the internet for information. Whether they’re shopping, catching up on headlines, or looking up when the next cicada season is, they’re going to the web to find something out.
The bottom line is that in order to get good rankings, you need good content. There are a bunch of ways to show Google that you have good content. We’ll talk more about how to implement these in the next section, but for now, it’s just important to get a feel for how Google ‘thinks’.
Keep your content current. Give people a reason to return. If your info is current and people keep returning, Google will assume that you’ve got useful information to share.
Shared Info/Inbound Links
Google also takes note of how often your content is shared, e.g. if you’ve got a lot of people linking to your site on social media, and other blogs and websites, then it seems like you’ve got something useful to say.
Google also considers the techie side of your website. If you have clean code, clear page titles, internal links, alt tags and other details, then it seems like you probably have a well-designed website that people would like to visit.
If a lot of the techie details are missing, or poorly done, Google won’t send as many people your way.
Here’s the deal: Google can ‘read’ your website. It knows what your site is really about, what people are saying about it, how often, and in what way. It knows what pages people are visiting on your site and how long they’re staying. It knows what you site is really about and there’s just no way to trick Google or cheat the system anymore. It’s too smart.
So, the bottom line to convince Google that you have what your demographic needs is to get really clear on who your primary demographic is, what they’re problem is, how you’re going to solve it, and then talk about it. A lot. Create interesting content that is useful to your primary demographic and your SEO will almost take care of itself.
Exercise to find your keywords and phrasing:
- What specifically do you do?
- Who do you do it for?
- What is their primary pain?
- How do you fix it?